“Build & They Shall Come”

Is often what it seems the owner of a bright new sexy website believes will happen. But we know all too well that once you have your creation online, it has to find itself in the sights and then eventually hearts of the online purveyor of value.
This is where the Search Engine experts and online marketeers come in, to promote the site and put it in the right hands, and how to approach this part of their digital strategy is something many of our clients wonder over.
But this isn't surprising considering the fast ever changing pace of the web, with social media maturing, SEO rules continually changing, and of course the traditional methods holding court.
However the way we present our offerings to our audience has changed heavily and will continue to do so. Inbound Marketing are methods where our advertising or promotional material is pushed into the view of our audience, and this is becoming less and less effective now that people have much greater control of their information.
What is growing is the practice of Outbound Marketing, which presents the audience with a chance to participate, interact or quite plainly Give Value.
This is a big topic for many of our clients and this brilliant infographic from Voltier Digital will explain it far better than I can!
Its also a perfect example in itself of a piece of Inbound Marketing.
Hope you enjoy it.