Our client Healthwise Foods are the producer of the highly popular Royal-T Rooibos Tea product line internationally and in Japan. Rain are their official online distributor and marketer for Japan. With successful sales (instore +90%, online +400%) Healthwise decided they want to exhibit at Japan's largest food exhibition 'FoodEx Japan' in Makahari Messe, Chiba March 2017.

With their increase in business for Royal-T Rooibos, Healthwise also wanted to introduce their new exciting products to the Japan market including:
 

• Royal-T Cafe bio-compostable organic coffee capsules (a first in Japan)
• Royal-T Reduccino, organic Rooibos Tea coffee machine compatible capsules
• Royal -T Rich Rooibos, stoneground Rooibos powder inspired by Japan's matcha traditions.

Rain arranged and produced Healthwise's exhibition booth along with market entry experts First Step Japan.
For the booth we created a full display Royal-T wall panel, digital signage video and product information pamphlets, as well as displays for the actual products and product sampling/demostration section.

Needless to say, we were all extremely happy with the results and the booth and display were complimented by a number of visitors to the booth who especially liked how it expressed a cohesive brand image rather than just a display of goods.

Healthwise's visit to the exhibition co-incided with photo updates to the Royal-T website and Facebook page which you can check out here:
www.royalrooibostea.com
https://www.facebook.com/royalrooibostea/