Royal-T Cafe is the brand for Healthwise Foods' new range of organic coffee and tea products. Already known for the Royal-T Rooibos range Healthwise released a line of new products with a focus on organic, eco-friendly Nespresso^TM capsules to be available online in Japan. Rain conceived a broadened brand concept to encapsulate the new product range as Royal-T Cafe as a coffee house experience and be able to include Royal-T's full product line up, incorporating the visual style of the new Royal-T coffee packaging and logo updates into this concept. At the same time the site needed to cross-over and support the current brand and online presence of Royal Rooibos Tea. Rain also had to research the specific properties of Royal-T's 'bio-compostable' coffee capsules and produce all the copy and writing for the brand and individual products in time to be available at Japan's FoodEx exhibition.
Royal-T Cafe also includes a continuing creation of visual and content marketing spread across digital and traditional marketing channels to raise awareness of the brand and product line.