USM is a Swiss manufacturer of iconic modular furniture used in high-end corporate and residential interiors worldwide. Japan's corporate furniture market is relationship-driven and quality-conscious — USM needed a brand presence that communicated the depth of Swiss craftsmanship, not just product features.
- Brand strategy for Japan market
- Digital marketing (JP)
- Corporate interior campaign
- Design press & media
- Bilingual content creation
Developed market-specific messaging that positioned USM as a premium corporate investment, not a commodity purchase.
Created bilingual digital content that speaks to both Japanese corporate buyers and design-conscious architects.
Built awareness in Japan's design press through targeted media outreach and editorial placement.
Aligned global brand standards with Japanese market sensibilities — preserving USM's Swiss identity while resonating locally.
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