Royal Rooibos Tea (ロイヤル ルイボスティー) is a popular brand of rooibos tea sold worldwide and exclusively in Japan through Costco Japan. Royal-T wanted to promote the brand in Japan not only for Costco store buyers but also for the online sellers who resell online. Rain was responsible for creating a Royal-T Japan brand website, brand image, supporting social profiles and then progressively building the brand awareness organically online through a variety of digital marketing channels.